Qlo provides a more personalized shopping experiences through conversational AI, photorealistic try on, and AR-enabled smart mirrors. I led the design of the smart mirror, came up with the concepts, and created the hi-fi prototypes.
Role
Product design
Prototyping
Video editing
team
Deeya Parikh
Eldar Gilmanov
Sanjali Jain
timeline
4 Weeks
Fall 2024
tools
Figma
After Effect
Photoshop
Problem
Shoppers often feel lost in a sea of options, struggle with variations in clothing sizes, and become frustrated by long fitting room lines. Additionally, both online and in-store platforms frequently fail to consider individual preferences or past purchases, making the shopping journey feel impersonal.
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outcome
Qlo is designed to enhance both online and in-store shopping experiences by integrating SpreeAI’s technology. It addresses shopping challenges like overwhelming choices, inconsistent sizing, and lack of personalization through conversational user interfaces, AI-powered size predictions, and AR smart mirrors.
Context
Spree AI is an innovative third-party solution designed to elevate the online shopping experience by enabling users to virtually try on clothes. This gives users a more personalized and confident shopping experience.
Research
Through several interviews with Spree AI team members, their beta test results, and online shoppers’ reviews, we can map out shoppers’ journey both online and in-store:
We identify several key challenges in the existing shopping experience:
Overwhelming choices
Especially when the items don’t align with their style or needs.
Inconsistent sizing
Clothing sizes vary between brands or even within the same brand
Fitting room hold up
Long lines of wait will diminish shoppers’ will in trying things on
Lack of personalization
When making suggestions, brands don’t take their preferences into account
We chose UNIQLO for our design solution due to their commitment to improving customer experiences through innovation and technology. This choice creates a natural fit with SpreeAI, as both brands focus on enhancing the user experience.
Design goal
Design challenge 1
Solution: An engaging and accessible conversation AI assistant
When designing Qlo’s personality, we want it to be context aware, engaging, flexible, and knowledgeable.
We also utilized Uniqlo’s existing branding colors and typography to design Qlo.
By incorporating a Conversational User Interface (CUI), the try-on experience becomes more personalized, guiding users step-by-step through setup, providing recommendations, and making the shopping process seamless.
CUI can be implemented in two different yet connected experiences: online and in-store
Design challenge 2
Solution 1: Context aware recommendations
Unlike traditional shopping method, Qlo asks for contextual information to better understand user needs. Once Qlo gathers enough information, it can provide more personalized recommendations to shoppers.
Solution 2: SpreeAI size prediction
Through SpreeAI’s photorealistic try-on, Qlo will predicts how the garment will fit using a heat map which provides a more personalized and confident shopping experience.
Anatomy of design :
Design challenge 3
Solution: AR smart mirror
After exploring ways to integrate Qlo into UNIQLO stores, we found that customers value hands-on interaction with clothes. The conversational user interface (CUI) provides a more accessible service while shoppers browse, adding value without disrupting the natural shopping experience.
To enhance this, we designed an AR smart mirror integrated with UNIQLO’s RFID sensor technology. Shoppers can scan items at the mirror to access outfit recommendations, product details, and more.
Key mirror UI + anatomy: we include speaking prompt in the hope of preventing shoppers from touching the mirror and keep the mirror clean.
Onboarding: clear instructions on the mirror to guide users to place their item on the RFID sensor.
Outfit recommendations: different outfit options based on the scanned items. Shoppers can also see product details for each outfit.
SpreeAI log in support: we provide outfit recommendation to every shoppers, but only for SpreeAI users can log in to their account to activate virtual try on.
Virtual try on: utilize SpreeAI's size prediction heat map to better explain the fitting.
